Eat for the planet
Campaign / Concept / app design
Eat for the planet is a concept intending to increase the awareness of the food we eat and how it affects our environment. I worked on this project during my exchange semester in Singapore, where I realized that I had very different views on a lot of things compared to the other students in my class, especially food. In the concept, I also wanted to make it easier for people to consume and prepare food that tastes good but has a lower climate impact. I made an app and marketing materials around it – such as recipe folders for supermarkets to make people question their behavior, but at the same time show how easy they can make an impact.
Project: Create a concept to raise awareness on one of the issues in today’s society